Invest with Moka
MUST READ
Don’t think about it, just start it. The sooner you start the better.
Warren Buffett and Charlie Munger have long emphasized that the wealth management industry is plagued by conflicts of interest.
Fund managers benefit far more than the investors themselves, with high fees and elaborate strategies that rarely outperform the simplest solution.
“They take care of the agents way better than they take care of the principals and they lie to themselves, and they lie to others and that's our system. Everybody wants a fair amount of easy money pretty fast and that requires a plausible narrative and a big fee.”
– Charlie Munger
Warren Buffett and Charlie Munger have preached for decades what most in the investment world already know: beating the S&P 500 is near impossible. Yet, mutual funds and wealth managers persist in charging high fees despite their underperformance.
“Most of the people who are in wealth management have an almost zero chance of outperforming an unmanaged index like the S&P.”
–Charlie Munger
"In my view, for most people, the best thing to do is own the S&P 500 index fund."
–Warren Buffett
The above quotes are provided for information purposes only.
Fact: There’s about $2 trillion sitting in mutual funds in Canada today that charge around 2% annually. That’s approximately $40 billion a year in fees, all for the privilege of underperforming the market.5
A study of the CGM Focus Fund revealed that the hardest part of investing isn’t selecting the right portfolio—it’s managing emotions. Despite the fund’s impressive 18% annual return in the 2000s, the average investor actually lost money due to emotional reactions, such as fear, greed, and impatience, which led to poorly timed buying and selling decisions.6
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The "behaviour gap" highlights that while portfolio selection is crucial, the biggest determinants of success are discipline, patience, and emotional control. This scenario exemplifies findings from Morningstar’s "Mind the Gap" study, which illustrates how investor behaviour can significantly impact returns.7 Research indicates that without these qualities, even the best-performing funds can fail to deliver gains to investors who lack a steady, long-term approach.
“Be careful the environment you choose, for it will shape you; be careful the friends you choose for you will become like them.”
–W. Clement Stone
Introducing
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Over the long term, the S&P 500 has averaged 10% in annual returns,2 yet the typical investor achieves only 4%1 — a gap that profoundly impacts wealth-building. This highlights the critical role of behaviour in investing; that 10% return is achievable only with perfect behaviour.7
After years of research and insights from the world’s greatest investors, we created an intelligent wealth management platform that prioritizes the investor’s success by integrating the S&P 500 strategy and behavioural discipline. These elements are interconnected; overlooking either can lead to underperformance. By combining a winning strategy with a behavioural edge, Moka helps you stay on track for long-term wealth.
Most people don’t know what they’re truly on track to achieve financially, and achieving a radically better outcome is unattainable without a clear goal. Our wealth calculator offers the clarity needed to understand your potential and adjust your trajectory as your goals evolve. With a solid target in sight, you can navigate your financial journey without being distracted by the chaos of fluctuating markets. This newfound clarity and focus sets you on a more promising path to financial success, anchored by the principles of the S&P 500 strategy and behavioural science.
"It's not supposed to be easy. Anyone who finds it easy is stupid." – Charlie Munger.
Moka is designed to empower you with the knowledge necessary for successful investing and provide ongoing education essential for achieving long-term financial success.
Moka offers a powerful advantage through its weekly dollar-cost averaging (DCA) feature. By committing to regular contributions, you acknowledge market volatility and effectively take advantage of it. By investing weekly, you can focus on your long-term financial goals without the challenges of trying to time the market—one of the main reasons many investors fall short. This approach ultimately helps lower your average cost per share over time.
Moka automatically reinvests dividends earned from your investments back into the market. This powerful approach accelerates your wealth-building potential by compounding your returns over time and accounts for the majority of your growth. By reinvesting dividends, you not only maximize your earnings but also take advantage of market growth, making your investment journey more rewarding and efficient.
Portfolio management is a critical component of intelligent investing, and Moka handles this for you. Portfolio management includes the allocation across various asset classes along with choosing the right ETFs to ensure you have the right strategy that meets your goals. Our objective is to get you into the right portfolio according to your needs.
We are part of a new generation of companies that believes the impact we have on our planet and society must be a critical component of what we do. Through our partnership with FlashForest, our members get to plant a tree every month, contributing to the reforestation of Canadian forests impacted by wildfires. So far, our members have planted 3.2 million trees globally, with over 300,000 of them in Canada.
$1M + $1M coverage
Your TFSA and RRSP investments are CIPF-protected, with coverage up to $1,000,000 for all TFSAs plus an additional $1,000,000 for RRSPs. They are securely held by a member of the Canadian Investment Regulatory Organization and are protected by the CIPF within specified limits. Your non-registered investments are not CIPF-protected Learn more about CIPF coverage here.
Canadians continue to underperform while being overcharged. Intelligent wealth management is the antithesis of the status quo, designed to help you outperform with a simple, flat monthly fee of $20. As Warren Buffet wisely said, “Price is what you pay, value is what you get.”
Leading security and privacy built-in
Moka safeguards your data with 256-bit encryption, secure SSL connections, and industry-leading security protocols. Rest assured, your information is never shared without your explicit consent.
Access your money,
any time
With Moka, you're never locked in. You can withdraw your money at any time, for free. Money would be in your bank account in the next business day.
Accounts that fit your goals
With your Moka account you can create Tax Free Savings Account (TFSA), Registered Retirement Savings Plan (RRSP), or Non-registered personal investment accounts for your investment goals.
Talk to a human, any time
Have questions? Reach out to speak with one of Moka's (human!) portfolio managers right in the app.
Leading security and privacy built-in
Moka safeguards your data with 256-bit encryption, secure SSL connections, and industry-leading security protocols. Rest assured, your information is never shared without your explicit consent.
Access your money, any time
With Moka, you're never locked in. You can withdraw your money at any time, for free. Money would be in your bank account in the next business day.
Accounts that fit your goals
With your Moka account you can create Tax Free Savings Account (TFSA), Registered Retirement Savings Plan (RRSP), or Non-registered personal investment accounts for your investment goals.
Talk to a human, any time
Have questions? Reach out to speak with one of Moka's (human!) portfolio managers right in the app.
Thomas Lee, CNBC Top Strategist, Co-Founder & Head Research Fundstrat
“As a Wall Street strategist, I come across many different investing platforms and solutions, and I believe Mogo and Moka are among the most innovative products I’ve seen, and exactly what any savvy investor should be looking for.”
1 - https://seekingalpha.com/article/4108688-investor-returns-vs-market-returns-failure-endures
2 - https://www.investopedia.com/ask/answers/042415/what-average-annual-return-sp-500.asp
3 - The 10-year average annual return for the Moka Equity Growth Portfolio is based on the S&P 500 Index in Canadian dollars, as of September 30, 2024. Since the Moka portfolio was created less than 10 years ago, we used actual S&P 500 Index data. The Moka Equity Growth Portfolio is fully invested in the S&P500. The performance of an index is not an exact representation of any particular investment, as you cannot invest directly in an index. The Moka Equity Growth portfolio performance for 1-year was 35.25%, for 3-years was 13.47%, and for 5-years was 14.20% as of September 30, 2024. Please see our Moka fund facts on our website.
4 - These images are provided for information purposes only. The portfolios have different asset allocations mixes and other portfolio characteristics differences thus conduct your own research. Please note the Tangerine Equity Growth Portfolio of 9.26% is an actual number; the Wealthsimple Growth Portfolio of 7.6% is an estimated number and the RBC Select Growth Portfolio of 6.9% is an actual number. All the competitors' returns are as of September 30, 2024. Please see the competitors' website for numbers provided in this example.
5 - https://ca.finance.yahoo.com/news/mutual-fund-assets-canada-reach-131100826.html
6 - https://www.forbes.com/sites/chrisbarth/2011/07/06/stop-chasing-numbers-short-term-investing-history-doesnt-always-repeat/
7 - https://www.morningstar.com/funds/11-takeaways-our-research-missed-investor-returns
Past performance is no guarantee of future results.
The “S&P” and “S&P 500” are registered trademarks of the Standard & Poor’s Financial Services LLC.
Customers’ accounts are protected by the CIPF’s Investment Dealer Fund in accordance with its Coverage Policy. A brochure describing the scope and nature of coverage, as well as the limitations and exclusions of coverage, is available upon request or at www.cipf.ca. Only Moka registered accounts are covered by CIPF.
Moka Financial Technologies Inc. is a wholly owned subsidiary of Mogo Inc. and an affiliate of Mogo Finance Technology Inc. Investment accounts through Moka are opened with Mogo Asset Management Inc., registered portfolio manager.
© 2024 Moka and the Moka designs are trademarks of Moka Financial Technologies Inc.
1 - https://seekingalpha.com/article/4108688-investor-returns-vs-market-returns-failure-endures
2 - https://www.investopedia.com/ask/answers/042415/what-average-annual-return-sp-500.asp
3 - The 10-year average annual return for the Moka Equity Growth Portfolio is based on the S&P 500 Index in Canadian dollars, as of September 30, 2024. Since the Moka portfolio was created less than 10 years ago, we used actual S&P 500 Index data. The Moka Equity Growth Portfolio is fully invested in the S&P500. The performance of an index is not an exact representation of any particular investment, as you cannot invest directly in an index. The Moka Equity Growth portfolio performance for 1-year was 35.25%, for 3-years was 13.47%, and for 5-years was 14.20% as of September 30, 2024. Please see our Moka fund facts on our website.
4 - These images are provided for information purposes only. The portfolios have different asset allocations mixes and other portfolio characteristics differences thus conduct your own research. Please note the Tangerine Equity Growth Portfolio of 9.26% is an actual number; the Wealthsimple Growth Portfolio of 7.6% is an estimated number and the RBC Select Growth Portfolio of 6.9% is an actual number. All the competitors' returns are as of September 30, 2024. Please see the competitors' website for numbers provided in this example.
5 - https://ca.finance.yahoo.com/news/mutual-fund-assets-canada-reach-131100826.html
6 - https://www.forbes.com/sites/chrisbarth/2011/07/06/stop-chasing-numbers-short-term-investing-history-doesnt-always-repeat/
7 - https://www.morningstar.com/funds/11-takeaways-our-research-missed-investor-returns
Past performance is no guarantee of future results.
The “S&P” and “S&P 500” are registered trademarks of the Standard & Poor’s Financial Services LLC.
Customers’ accounts are protected by the CIPF’s Investment Dealer Fund in accordance with its Coverage Policy. A brochure describing the scope and nature of coverage, as well as the limitations and exclusions of coverage, is available upon request or at www.cipf.ca. Only Moka registered accounts are covered by CIPF.
Moka Financial Technologies Inc. is a wholly owned subsidiary of Mogo Inc. and an affiliate of Mogo Finance Technology Inc. Investment accounts through Moka are opened with Mogo Asset Management Inc., registered portfolio manager.
© 2024 Moka and the Moka designs are trademarks of Moka Financial Technologies Inc.
